Endeavor Egypt congratulates Breadfast for officially becoming an Endeavor company led by Mostafa Amin, Muhammad S. Habib and Abdallah Nofal after passing The 96th International Selection Panel (ISP) that took place in Bali, Indonesia.

Founded in 2017, Breadfast is an on-demand grocery and household essentials delivery company built to bring the most basic food item to everyone in Egypt, fast: a loaf of bread – coining the name Breadfast. The company has grown rapidly and now delivers a variety of products within 35 minutes, including fresh produce, meats, dairy, cleaning supplies, coffee, pastries, and personal care products. It has successfully differentiated itself in the Egyptian market, where ~70% of grocery shopping is based on unorganized trade at local kiosks and convenience stores—a vast opportunity to tap within Egypt and the broader Middle East and North Africa (MENA) region.